The mission of KIDS-4 is to both, promote media literacy to children and provide a source of original programming to the community of Sun Prairie. KIDS-4 endeavors to promote media literacy by putting kids in control, producing television for kids, by kids. The children of KIDS-4 take on a very adult role as they produce, write, direct, edit and star in their own television productions.
For almost four decades, KIDS-4, Sun Prairie’s Children’s Channel, has taught children ages 9-14 aspects of producing television shows. KIDS-4 has been providing the community with the only cable access channel in the country, designated by the FCC, solely as a children’s channel. The objective of the programs on KIDS-4 present a window through which one can view school and after school life of Sun Prairie children. It connects the community with its youth and the kids with the media. Instead of a passive relationship kids have with television, KIDS-4 promotes an active, creative outlet for children. This outlet gives kids the skills to communicate and form ideas in powerful and ever-changing medium of television.